The Green Market Report with Debra Borchardt – From CNBC to Cannabis Business News

The Green Market Report with Debra Borchardt – From CNBC to Cannabis Business News It’s hard to find good cannabis news these days. Cannabis might be legal in some form in more than half of the United States, and there are plenty of cannabis-related websites out there, but nevertheless there…

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Mother’s Day Tribute: Tips For Choosing And Keeping Cannabis Mother Plants

Mother’s Day Tribute: Tips For Choosing And Keeping Cannabis Mother Plants If you have some experience growing cannabis plants from a seed, you’ve probably noticed by now how one plant tends to shadow its siblings in terms of health, its effects, smell, and taste. This, my friends, is the cannabis…

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Cannabis Marketing Fundamentals: Creating Powerful Buyer Personas

Cannabis Marketing Fundamentals: Creating Powerful Buyer Personas (Part 1) Buyer personas are the foundation of all marketing efforts and the starting point for successful campaigns. It’s already 2018 and unfortunately many, many cannabis companies still aren’t relying on personas to inform their marketing. Some CannaBusinesses have done persona research, but…

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What’s that smell? California flower town’s shift to pot creates stink

CARPINTERIA, Calif. — This picturesque coastal town cradled by mountains and sandy shores is a scene out of a Southern California postcard. Residents of Carpinteria say they feel lucky to live in what they consider a slice of paradise. But change is in the air. And sometimes, they say, it…

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