Rap video, social campaign targets teen pot smokers

LOS ANGELES — New rap videos aimed at Los Angeles-area teens show a common high school scene: Young people hanging out at a party, empty beer cups strewn about and joints being fired up.

But instead of rapping about hook-ups and going to the club, the teens in the videos warn those lighting up about the downside of marijuana in catchy and sometimes funny lyrics like, “Girls won’t think you’re fly if your bank account is dry.”

The videos are part of a $ 2 million social media campaign launched Thursday by Los Angeles County officials who hope the teens will more effectively deliver the desired message: “You can’t use your brain if you’re always getting high.”

Read the rest of this story on DenverPost.com.

The Cannabist

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