Pushing Green – Marketing Marijuana to the Six Cannabis Consumer Archetypes in 2021

Understanding your market demographics and creating brand archetypes are an important way to truly reach your customer. That’s because these archetypes resemble vital facets within the human experience. When marketers are successful in truly understanding their end-user and creating an archetype, they become successful at their work: getting more people…

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The Future of Smoking Weed Has Already Been Determined – The Consumer Has Spoken!

Smoking weed, as old as the Bible and maybe even done while writing the Bible. How will the new wave or cannabis legalization affect the way we smoke weed?  Will anything change from the traditional tray, grinder, papers, filters, rolling a joint or hitting a bong classic?  While everyone will…

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Corporate Cannabis – Which Big Consumer Products Companies are Entering the Marijuana Industry?

The cannabis industry on the wheels of acceptance and decriminalization has grown into a huge industry over the years. This has allowed the industry to grow considerably as more players,  stakeholders, and investors are coming in and new departments and new levels of innovation are rising. Cannabis entrepreneurs have played…

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Hemp Oil or CBD Oil – How Some Hemp Marketers Aim to Confuse the Consumer

As you’re probably aware, the ongoing debate between CBD oil and hemp oil shows no sign of slowing. Which provides the greater health benefits? Which is better for daily use? What’s the actual difference between these two products? There are as many questions as there are varieties of cannabidoil products…

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Cannabis Tech at CES – Consumer Electronics Show 2018

Cannabis Tech at CES – Consumer Electronics Show 2018 Cannabis legalization continues to gain more traction everyday in North America, as governments relax regulations. For some time now, cannabis technology has been big business, as the industry continues to evolve and rely on innovations that are used for growing, distribution, and…

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New rules for Colorado marijuana industry focus on boosting research, consumer safety

Published: Nov 21, 2017, 6:42 pm • Updated: Nov 21, 2017, 6:42 pm By Alicia Wallace and Aleta Labak, The Cannabist Staff Changes to the rules governing Colorado’s cannabis industry go into effect Jan. 1, including a groundbreaking path for in-state research projects. The state Marijuana Enforcement Division finalized and…

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Grandmas, Execs, Athletes: BDS Analytics Consumer Research Upends Pot Stereotypes

A sweeping new report by BDS Analytics finally illustrates who is buying marijuana and for what reasons, with immense implications for topics like women’s health and wide range of industries. These findings come at time where lifting the canna-stigma and continuing to hold the line on cannabis policy reform might…

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Consumer Lawsuit Over Pesticides On Marijuana Would Be First In Nation

(image via NPR) Pesticides are used on tobacco and food a lot. According to scientists, there is a threshold for pesticide ingestion where below certain levels is harmless, and above certain levels is considered to be a hazard to your health. Pesticides are commonly used when growing marijuana, but there…

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