Pushing Green – Marketing Marijuana to the Six Cannabis Consumer Archetypes in 2021

Understanding your market demographics and creating brand archetypes are an important way to truly reach your customer. That’s because these archetypes resemble vital facets within the human experience. When marketers are successful in truly understanding their end-user and creating an archetype, they become successful at their work: getting more people…

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Costa Mesa to Vote on ‘Green Zone' Cannabis Commercial Area | NBCLA

The vote is scheduled for 4/20, the annual marijuana holiday. Vikki Vargas reported on NBC4 News on Tuesday, April 20, 2021. ——— Don’t miss an NBCLA video, subscribe here: https://bit.ly/2NnofFF For more, visit NBCLA.COM here: https://bit.ly/2uB6niE On Facebook: https://bit.ly/2uFU1px On Twitter: https://bit.ly/2JsBm5Y About NBCLA The West Coast flagship station of…

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Women in Cannabis #2: Dina Rollman, Senior Vice President of Green Thumb Industries

Dina Rollman is the SVP, Government & Regulatory Affairs for Green Thumb Industries. Dina represents Green Thumb in governmental and regulatory affairs matters at the state, local, and federal level and provides counsel on regulatory matters. Dina began her involvement with Green Thumb and the cannabis industry in 2014 by helping Green Thumb…

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These 4 Red States Could Go Green in 2021 and Legalize Medical Marijuana

The growth of medical marijuana has seen the trend of legalization and opening of new markets prevalent in recent years. Some states that were not leaning towards legalization have greater chances of success this year. More importantly, there is a big possibility for four traditionally red states to make the…

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Cannabis Education | The Ganjier Certification | Green Flower's Max Simon | Cannabis Certification

Cannabis Education | The Ganjier Certification | Green Flower’s Max Simon | Cannabis Certification Max Simon from Green Flower joins to discuss cannabis education and Green Flower’s new cannabis sommelier certification program – Ganjier. What is the Ganjier Certification Program? In the tradition of the wine sommelier, cigar aficionado or…

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