Pushing Green – Marketing Marijuana to the Six Cannabis Consumer Archetypes in 2021

Understanding your market demographics and creating brand archetypes are an important way to truly reach your customer. That’s because these archetypes resemble vital facets within the human experience. When marketers are successful in truly understanding their end-user and creating an archetype, they become successful at their work: getting more people…

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Marketing Cannabis – The Ultimate Guerilla Marketing Cheat Sheet for Marijuana Businesses

The cannabis industry, along with its continued expansion, is unstoppable, although it’s still facing government restrictions. Brand owners must walk on eggshells even today, as they can’t openly advertise as other businesses do. As cannabis marketing is not banned, there are still a few ways that cannabis brand owners can…

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The 9 Kinds of Cannabis Consumers – Who Are You Marketing To?

The 9 Types of Cannabis Consumers  Understanding Cannabis Consumers For 2019 And Beyond: Demographics And Spending Behavior Information Marketers Should Know The demographic of today’s cannabis consumer continues to evolve, but fortunately, keeping up with data is getting easier too. There’s so much more to the modern cannabis user right…

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Cannabis Marketing – Swag Out Your Cannabiz With Custom Stickers

Swag Out Your Cannabiz With Custom Stickers The cannabis industry is quickly blossoming into a major money-making industry. The advent of ecommerce has made purchasing gear, gifts, and swag easier and safer than ever before. The only downside is, high quality customized cannabis supplies can do serious damage to your…

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Is the Stoner Stereotype Dead? – Marketing Trends For 2020 and Beyond

Why “Stoner” is still Viable: Marketing Trends 2020 and Beyond! I recently read a perfectly executed article by Mike Adams in Forbes where he spoke about the “snuffed Cannabis Ad in the Super Bowl”. While reading the article, Mike pointed out something that as a marketer, made sense. Today, I’d…

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Cannabis Marketing Tricks That Are Working Going Into 2019

Cannabis Marketing Tricks That Are Working Going Into 2019 When you’re dealing with a substance that isn’t quite legal all across the board, marketing challenges abound. Many cannabis brands have suffered the ill-fated reality of having their social media accounts shut down, after gathering hundreds of thousands of followers. What’s…

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Sativa vs. Indica – Real Differences or Marketing Tactics All Along?

Can A Sativa Put You To Sleep And An Indica Make You Alert? Sativa vs. Indica: Real Differences or Marketing Tactics All Along? There are some new studies popping up that seems to completely shatter the very basic core of what we know about cannabis strains: sativa strains energize you…

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How Dispensaries Can Make Use Of Customer Loyalty Marketing

How Dispensaries Can Make Use Of Customer Loyalty Marketing Cannabis dispensaries, whether for medical use, recreational use, or both, now have to transform into cutting-edge modern retailers. Increasing competition in a growing market means that dispensaries need to step up their game, especially when their rivals grow bigger and better…

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